Our People

Industry experts with a true passion for building automation

Meet our crew…

We are very proud to introduce the team behind Logical Building Automation

It’s simply not enough to just do a ‘good job’. That’s why we have built a team of people who share similar values when it comes to being passionate about their industry, providing top-notch client communication, exhibiting a fantastic work ethic and, of course, taking pride in the work they do to ensure a stellar outcome, every time.

Jeremy Cooke

With an Electrical background Jeremy has over 20 years of experience in the Building Automation Industry since being introduced to it whilst working in the UK in the early 2000’s. Jeremy has been with Logical since 2004 and worked in all areas of the Building Automation business including service, commissioning, engineering and project management. From 2013 to 2015 Jeremy was Project Director for the massive BMCS Upgrade project at Governor Phillip and Governor Macquarie Towers which included 105 Storeys and 7000 Zones of Air Conditioning. Since 2014, Jeremy has served as Managing Director and directs all operations of the Logical business. Jeremy holds a Masters of Business Administration from the Australian Institute of Business.
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Gwen Henry

Gwen Henry and James Henry purchased Automated Logic NSW in 2003 after emigrating to Sydney from Vancouver, Canada in 1998.

Automated Logic NSW has since evolved and rebranded to the current name, Logical Building Automation 20 years later.

For the last 2 decades, Gwen assumed and continues the role of the Financial Controller and CFO .

She was involved in all aspects of Finance and administration in the early years of the Company and continues to assist in the ever evolving work processes today.

Gwen worked extensively in the Finance Industry for over 12 years in Vancouver, as a registered Stock broker, and was a member of the Management team delivering Domestic and Global Securities services at the Royal Bank of Canada.

Gwen is a keen Dragon Boat and Outrigger canoe paddler and races at State regattas.

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Cameron Williams

Cameron Williams leads our Construction Department.

Cameron is a licensed electrician who completed his trade qualification installing Mechanical Electrical and BMS across various commercial projects in Sydney.

After completing his trade, he made a move into the software side of BMS to advance his skillset in the industry before moving into Project Management and now Department Management.

With over 16 years of experience and a passion to deliver High Quality Projects with optimum client service, your project is in good hands.

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Rob Calo

Having been involved since the infancy of the electrical Building Automation industry, Robert has over 30 years’ experience. After completing Electronics & Communications at College, he started out as a technician back in 1991, he then went on to Account Management. He progressed through to more managerial positions as Service Manager, and NSW Branch Manager. Recently he’s moved on to more senior roles as National Sales Manager and currently is the Logical Service Operations Manager reporting directly to the Managing Director. Believing that Ethics and integrity are vital attributes when dealing with people, he possesses the passion to advise key stakeholders on energy savings initiatives, sustainability and industry best practices. Robert has actively participated in the development of new business opportunities; he was integral in securing major BMS upgrades for a number of high-profile commercial buildings.
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Jim Lee

Jim Lee

Jim is our Sales & Business Development Manager and has been with Automated Logic NSW/Logical Building Automation since 2011.

He has held technical and management roles with a number of high-profile companies over a period of
30 plus years, both in Australia and the UK, such as Caradon/Honeywell TREND and TRANE/Dalkia. These roles have included Technician, Engineering, Project Management, Account Management,
Controls Branch Manager and Sales/Business Development.

Jim is passionate about providing the best sales – client relationship and solutions, focusing on the latest
technology and innovations. He has been instrumental in securing a number of large projects, with
customers ranging from Dexus to a major national telco, in NSW and Australia.
Starting his career in Sydney, he is Australian trade qualified and licensed in both the Electrical and Air
Conditioning & Refrigeration industries.

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Core Values

Our core values instill our Company culture that we live and breathe which drives our everyday decisions.


We highly value our clients’ trust and we operate our business with integrity.


We encourage collaboration, understanding that everyone has value to offer. We support each other along the way.

Ownership & Accountability

We take ownership of our work and are accountable for our actions.

Service Excellence

We aim to provide service levels that exceed market expectations.

Pride In Our Work

Our team are proud of the works they produce and being part of a bigger story to combat climate change.


To get things done, we focus on what things we do best.